Close your eyes. Now think about how many calendars are within eyeshot of you right now. What logos are on those calendars? I’ll bet you can remember at least 75% of the logoed information on most of the calendars you have.
If you are like most people, you’ll find a calendar on the wall, on your desk, on your phone, in your computer and maybe even one on your monitor screen.
Computer Monitor Calendar
I guess the point I am trying to make is that a calendar is one of those ”in your face promotions” that you pay for one time, but get 365 days exposure. They are not ignored. In business, they are the handshake that lasts, an ongoing thank you, a business card that sits front and center. Give yourself the opportunity to claim that prime space in an office, so you can keep your name and product offerings in front of current and prospective customers all year long.
And, you just thought they were a quick schedule reference that didn’t require a click.
Wall Calendar
I spend promotional budget money every year, and although the events and marketing focus changes, one item is always certain. We provide a calendar for our customers every year.
At about October, we will start to get calls; people needing the next year’s calendar for planning purposes.
Don’t overlook the value of a calendar and the utility it has in everyone’s daily existence. Research has shown that most people use at least 3-4 calendars each and look at them several times daily. Don’t you want to be there when they take those looks?
Calendars also rank as one of the most budget conscious promotions. They can be imprinted, put in an envelope, and mailed for as little as $1 each. They are easy to order, have great value, sizable imprint areas, and staying power along with unparalleled ROI, or, return on your investment. Finally, calendars have personality, power, and presence. Calendars can be put on mouse pads, note pads, pencils, magnets and more. The possibilities are endless.
Check out this gallery of calendars, http://www.asicentral.com/html/protected/news/counselor/nov09/pdfs/backtothefuture.pdf
Monthly Planner
