If your style of soliciting donations has been simply sending out a mass e-mail to everybody in your contact list, then maybe it’s time to target your audience for better results.  Money is tight and that means better use of time and resources.

For example, if your fund-raising involves saving the dolphins, who better to reach out to than your tree-hugging, planet-friendly cohorts?  Similarly, if you’re raising money for the local  community choral group that is going on an international competition, it’s best to e-mail friends and acquaintances who appreciate music.

It is common to separate your e-mail lists by two. For example, send out one e-mail to a group of people who have previously helped you, and another, written differently, of course, to a prospect list; people whom you rarely hear from. To the latter, you might want to ask for referrals to family, friends, and co-workers who just might be interested. Even if these people don’t help you directly, they probably know someone who can.

Dont forget to send out an appreciation gift to donors. And do remember to send back good news when you get it!  Donors would be happy to know how their small offerings have helped you reach your goals.

For more ideas, ProLine Supply Company, www.prolinesupplyco.com, 713-939-9730.  Ideas, Solutions, Results!